The Motocross Guru owns and operates the women’s professional motocross series, known as the AMA/WMA Women’s National Motocross Championship, the WMA Cup event which is the worlds largest women’s motocross event – and also promotes women’s amateur-class racing, through the WMA membership organization at its events. The WMA has an American Motorcyclist Association (AMA) charter and the AMA sanctions all WMA events, .
The WMA website, www.WMARacing.com is a leading motocross media outlet, focused on women, that provides original content related to the women’s motocross scene, including how-to-get-started information and always-current news about the WMA Championship with content-rich bios on the WMA pro riders. The WMA website has become the go-to resource for media seeking information about women’s motocross.
The WMA is committed to the promotion of women’s racing, providing the highest quality women’s motocross events and creating opportunities for women in all areas of the sport.
The WMA was founded in 2004.
About the President
President – Miki Keller is an active motocross rider and occasional racer residing in Bend, Oregon. From January 2000 to January 2004, she was the President for the Women’s Motocross League. Her major accomplishments while at the helm of the WML include: women’s pro racing highlights in the AMA Pro Racing Television program on Espn2,women’s pro motos during the AMA Pro Racing events in front of 15,000 – 20,000 fans (per event), increasing the number of women racing each year, women’s motocross coverage in mainstream media and in motocross media, the creation of the event with the highest women’s pro purse and women’s participation in history, and developing a partnership with Girls Learn to Ride™ and Honda Rider Education Centers to introduce females to the sport (now known at the OP Girls Learn to Ride).
Prior to the WML, she co-founded Wide Open MX Magazine, the first freestyle motocross magazine and was Executive Tour Director for LXD, Inc for the 1998 MCD FreeRide MX Championships (one of the earliest freestyle motocross events). She also consulted for LXD for freestyle motocross at the X Games. From 1990 to 1996, she was the Vice President of Marketing for Morrow Snowboards, a top-selling snowboard brand. While in that position, she created the annual Morrow Motocross at the Albany SX, a groundbreaking event that combined live music (by “Strung Out” and other bands), pro skateboarding, an air and style jump contest (participants included Mike Metzger, Carey Hart and Caleb Wyatt) and motocross racing for professional snowboarders and Northwest motocross racers.
In addition to the WML, Miki ran her own marketing, promotions and event business until January of 2003. She was responsible for a successful advertising campaign, and event and marketing consulting for the snowboard and skateboard retail chain Zumiez, Inc., as well as contract work for the United States Amateur Snowboard Association, and Vans/High Cascade Snowboard Camp.
TRPro.com in Norco, California was contracted to be the Webmaster and Date Base Manager for the WMA. The owner, Tami Rice, has been racing since 1981, she is daughter of motocross pioneer racer John Rice, and creator of WomensMXHistory.com, and PerrisRaceway.com.